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Millennials, Smirnoff Ice is back.

Once a staple of every Millennials' weekend, the iconic Smirnoff Ice is turning 25 (and has had a mini facelift).



To celebrate its 25th birthday, Smirnoff ICE has a bold new design, but the much-loved taste remains the same. The perfect way to enjoy noughties nostalgia in style!


The new single can is a convenient way to enjoy the iconic citrus flavour, no matter the occasion. It will now also be available as a multipack to  share with friends.


Jessica Lace, Head of Marketing, Smirnoff, Diageo GB, said: 


“We are very excited to be giving Smirnoff ICE the fresh new look it deserves. The modern makeover brings a vibrant energy to the product and celebrates the citrus flavour notes that people know and love. We’re thrilled to share this evolution with our consumers.” 


Smirnoff Ice is available in all major retailers.

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